Off-page SEO and On-page SEO are two of the most important factors to consider while creating SEO content. Those who are concerned about SEO ranking should have a clear idea about off-page and on-page SEO tactics. Some people might find it confusing. This article will help you figure out the differences between them.

Let’s begin with the definition!

On-page SEO

It is the process of working on the website for SEO ranking. To be specific, the works that you do inside your website.

1.The most significant On-page SEO factors are:-

factors of on-page SEO

Optimizing the titles

Creating an SEO title is one of the most significant on-page SEO strategies. What is an SEO title? The title with the following things is called an SEO title:-

  • Focus keyword at the beginning
  • Number
  • Positive or negative sentiment
  • Power word

Focus keyword

Focus keyword has a significant role to play in Google ranking. You should know the following things about using focus keywords:-

  • Make sure that the focus keyword appears in the first 10% of the content
  • Use focus keyword in the meta description
  • Use focus keyword in the URL
  • Use focus keyword in the beginning of the SEO title
  • Use focus keyword in the subheadings
  • Add an image with the focus keyword as alt text
  • Keyword density should be appropriate

You certainly understand the importance of the focus keyword now.

Other important on-page SEO factors are:-

  • Internal and external links
  • Meta description
  • Images or videos
  • Table of contents
  • URL
  • Legnth of the content

Off-page SEO

Off Page Search Engine Optimization Factors & Techniques - Wiki-How

The process of performing some tasks outside the website to bring SEO benefits to the site is called off-page SEO.

Off-page SEO strategies are completely different from on-page SEO.

1. Some of the most practiced off-page SEO strategies are-

Creating amazing SEO content

It is the most effective off-page SEO technique. Creating shareable content is necessary for google ranking. Through content marketing, a website can rank higher.

Link building

Link building is a crucial off-page SEO technique.  Backlinks from websites with high domain authority increase the possibility of ranking. Google bots need these links to get to your website. Google bots can easily find your website with the help of these backlinks and index your website for ranking.

Broken pages link building

This process takes a bit more hard work compared to others. At first, you have to find broken pages on other websites. Then you need to provide links to your website. Ask the web owner to replace his broken link with your link. Look for broken pages in websites with high domain authority. It will help you get important backlinks.

Other factors are-

  • Social media engagement
  • Guest blogging
  • Brand building
  • Domain authority and popularity of the linking site


Working outside the website is a lot different from working on your website. For example- Broken pages link building. For link building, you have to convince other web owners to replace their existing broken links with the links to your website. You need to provide them links to some relevant content on your website. You have to go from one website to another unless you convince a web owner and get the backlinks. Again, for social media engagement, you need to convince the customers to trust your brand or whatever business you have. For brand building, you have to hire an experienced digital marketing agency.

But on your website, you can decide what to do and what to do. You don’t have to seek any other’s permission. You can do whatever you think is right for your website. So, on-page SEO is easier than off-page SEO.

3. Which is more important for SEO?

Search engine optimization is important for ranking. All the factors are equally important for SEO. Both on-page and off-page SEO has their own part to play in ranking. You cannot rank a website with only one of them.

I suggest you must work inside your website first, then go for other works outside the website. Work on every detail of your website. Make sure that visitors find what they are searching for on your website. So, the conclusion is, you have to work hard on both for ranking.